Brand Expert & Founder
I generate decisions
Today AI gives you tons of great-looking ideas. But will they bring the right decisions to grow your brand and business?
Today AI gives you tons of great-looking ideas. But will they bring the right decisions to grow your brand and business?
I'm not a fan of Rubik's cubes. But I love situations others have given up on.
I build brands that pull in attention and contracts. Since 2025, with my agency Persuara, I've been running strategy, identity, and communication for B2B companies that don't want to get tangled up. I've built my own businesses, worked at agencies, gone freelance — wins and failures on my own budget. I've seen plenty of changes over the years, and today everything is different again. So let's go.
Human brand machine. Strategy, identity, positioning, content. A senior team that built its own platform — where briefs and outcomes never get lost.
persuara.com
Corporate gifting for B2B campaigns, events, and relationship-building. Hand-made items that don't end up in the bin — and make sure your client remembers you fondly.
wearetreed.cz
Web & Outreach
New website and automated outreach sequence targeting cybersec decision-makers. Personalized messaging at a scale a small team couldn't achieve otherwise.
Result 39% reply rate ig.systems
Naming & Strategy
Sharp naming, brand strategy built on real market insight, and website copy that converts visitors into users.
Result 1 brand from the ground up foxentry.cz
Design & Brand
Complete visual identity refresh and brand strategy for supplements that needed to look as good as they actually work.
Result Redesign and new positioning trime.cz
Campaign support
Creative ABM campaign with wearetreed.cz. A gift that opened doors to conversations with C-level decision-makers in the enterprise segment.
Result CTO level engagement wearetreed.cz
Brand & Content
New brand concept, reworked copy, and a LinkedIn content strategy. The platform that finally brings clarity to managing people in your company.
Result New positioning lutherone.comTomáš is an exceptional creative and idea-maker who constantly comes up with fresh concepts and gets them done. He has a strong feel for brand, can bridge strategy and creativity, and brings solutions with real impact. Working with him is inspiring and always lifts the project to a higher level.
I can honestly recommend him to anyone unsure how to present their services, or who simply wants to save time and get a result on a different level than doing it themselves. Tomáš has a great feel for what we offer and was able to translate it into a form that's clear and natural for customers.
Tomáš can pull off a lot and understands what a tech company needs. I can recommend him for the moments when you really need to get going and want an original brand that doesn't blend in.
Tomáš has the right combination of creativity and business thinking. He really puts himself in the shoes of our company's situation and always calculates the realistic impact and feasibility of what he proposes — without holding back unnecessarily.
You can count on Tomáš to quickly grasp even a limited brief and, with the team, create something that exceeds it — something we'd struggle to put together internally. He understands tech and complex audiences, and for any founder, working with him is, in my view, a safe choice.
Tomáš is the type of person you don't have to explain business to twice. He quickly grasps context, proposes strategy, and nails the details. I appreciate his combination of marketing thinking, copy sensibility, and the ability to move projects forward without unnecessary fluff.
Tomáš doesn't accept the first draft. When he says a claim doesn't land, he's usually right. He works fast and iteratively. He pulls out of a brief what should have been there from the start. He thinks strategically, not just creatively. Every project has an angle, not just a list of features.
Working with Tomáš is direct, constructive, and free of unnecessary phrases. He has a great balance between critical thinking and energy, can get straight to the point, and isn't afraid to speak the truth plainly. He doesn't look for superficial solutions — he brings ideas with real impact that genuinely move projects forward.
Launching June 6, 2026.
Launching June 6, 2026
Try me out — half an hour, free and no commitment. Maybe we'll crack something together. And if it's not for me, I'll point you to colleagues I'd vouch for.
Book a call